Loch Lomond Whiskies agreed a five year partnership with The R&A, organisers of the Open, in February 2018, and are now the official spirit of The Open. Known as "The One", The Open is the most international of the major championships with qualifying events across five continents.
The Championship is also broadcast to 600 million households in almost 200 countries. The Partnership with the R&A includes supports of the AIG Womens British Open & showcases the full range of Loch Lomond Whiskies around the globe.
Colin Matthews, CEO of Loch Lomond Whiskies:
"There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram. Our partnership with The R&A is the perfect means for Loch Lomond Whiskies to use the fabulous platforms of both championships to grow further, both in the UK and internationally, and it also demonstrates our strong commitment and ambition to becoming a premium global brand"
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